If you live in New York and have been in any subway station (BK’s Atlantic Avenue Stop) or been at home kicking it enjoying reruns of The Wire, you have been unexpectedly hit with New York City Department of Health’s new ad campaign to stop folks from puffing on cancer sticks: Maria and her missing fingers.
There are two other commercials like this as well.
According to the Health Department, Marie developed Buerger’s disease, a condition that narrows arteries reducing blood flow to the arms and legs. She has lost parts of most fingers, as well as a leg and a part of one foot. Her man also left her because he couldn’t take it anymore.
I do hope that Mayor Bloomberg tricked her off some of his billions or promised to pay her rent for the rest of her natural life, because that is the only way the kid would have put herself on blast like this.
I mean fear tactics are so post/911 circa 2005. They don’t work with the masses. (Me on the other hand they work for sure, I am scared of everything.) People don’t care about their bodies, if they did they wouldn’t cook greens in LARD or eat at Chipotle. So if you think that hardcore smokers give a damn about amputated fingers, bone clippers, holes in their throat, second-hand smoke giving their kids asthma or the threat of being single, you’re nuts.
But people are terrified of you messing with their money.
So here is my thought: Make cigarettes expensive as hell. A pack of Marlboro Lights in New York is already high at $8.50. I say make it $20. And with this recession in full effect, folks will have to choose between light bills or cigarettes, gas or smokes, food or trees.
Now that would be a kick ass PSA. Maria’s kids on television saying that their mother’s addiction was so bad that she used up their college fund because she just “needed to light up after sex.”
Maybe just shaming folks would work.
SHOUTOUT: To my friend Nicole L. who is missing a finger due to a childhood accident, not smoking, although she does smoke. This post does not pertain to your situation–your missing finger is how i say, “Freaky sexy!”