A new study has discovered a shocking concept that will forever change the way that men and women approach dating the opposite sex: Men desire really attractive women and women are aware that their looks play a factor in whether a guy will attempt to pursue a relationship with them. [GASP!]

The AP reports: Science has confirmed what we already know. When given the choice for a mate, men go for good looks. And guys won’t be surprised to learn that women are much choosier about partners than they are.

“Just because people say they’re looking for a particular set of characteristics in a mate, someone like themselves, doesn’t mean that is what they’ll end up choosing,” Peter M. Todd, of the cognitive science program at Indiana University, Bloomington, said in a telephone interview.

Researchers led by Todd report that in Tuesday’s edition of Proceedings of the National Academy of Sciences that their study found humans were similar to most other mammals, “following Darwin’s principle of choosy females and competitive males, even if humans say something different.”

Participants ranged in age from 26 to their early 40s and took part in “speed dating,” short meetings of three to seven minutes in which people chat, then move on to meet another dater. Afterward, participants check off the people they’d like to meet again, and dates can be arranged between pairs who select one another.

In the study, participants were asked before the session to fill out a questionnaire about what they were looking for in a mate, listing such categories as wealth and status, family commitment, physical appearance, healthiness and attractiveness.

After the session, the researchers compared what the participants said they were looking for with the people they actually chose to ask for another date.

Men’s choices did not reflect their stated preferences, the researchers concluded. Instead, men appeared to base their decisions mostly on the women’s physical attractiveness.

The men also appeared to be much less choosy. Men tended to select nearly every woman above a certain minimum attractiveness threshold, Todd said.

Women’s actual choices, like men’s, did not reflect their stated preferences, but they made more discriminating choices, the researchers found. The scientists said women were aware of the importance of their own attractiveness to men, and adjusted their expectations to select the more desirable guys. [What in the hell does that mean?]

If something is clearly obvious like Paris Hilton is an idiot, why do we need to waste people’s time to conduct a study that confirms what we know to be true?

Clearly men, especially unattractive men want hot women as opposed to average looking women–it makes them feel better about their own inadequacies and raises their own property value. With the rise of “Girls Gone Wild,” video vixens, and the mags like King, Maxim, FHM, and Stuff, hot girls have taken over the damn world. And thanks to The King of Queens, The World According to Jim, every Ben Stiller movie, Jay-Z and Russell Simmons, below average looking men are starting to believe that they can actually pull fly women.

Hell yeah a man is going to lie and tell people, “I want a nice girl who has self-respect and is intelligent,” because he doesn’t want to be accused of being a chauvinistic pig. If a man had a choice between a woman who has Bill Gates’ money and looks like Kelly Clarkson or a Jeffrey Dahmer-esque serial killer who looks like Halle Berry, Halle is coming out on top even if that means sleeping with one eye open every night.

And clearly, women are choosier, but we will lower our expectations and change ourselves in a second if the guy is cute or has a job or has a car or doesn’t live with his mother or has all of his teeth. I mean, times are rough and as long as we continue to live in a world where a woman is judged not by her character and her accomplishments, but by the man she has on her arm at the annual family reunion, we will continue to get screwed.

This is why women inject toxins in their face, spend half their lives in the gym, max out their credit cards on clothes they can’t afford, and eat strictly cabbage for a week before spring-break.

Ladies, I am afraid we may not stand a chance.

Once again, why can’t money go to finding out why everybody and their mama has cancer? Or finding a cure for AIDS? Or something minuscule like that?